BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
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BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo

BALANCE Apple Cider Vinegar Sulfate-Free Shampoo

  $36.00

Organic apple cider vinegar for super soft and healthy hair.

Size 12 oz

FREE SHIPPING ON ORDERS $50+

30 day hassle-free returns

Gently cleanse hair and scalp, and enhance shine. This 98% plant-based and naturally derived shampoo is formulated with organic apple cider vinegar, argan oil and an abundance of nourishing superfoods. Massage into wet hair and rinse.

Aqua (Water/Eau), Sodium Lauroyl Sarcosinate, Potassium Cocoyl Glycinate, Sodium Lauroyl Methyl Isethionate, Hydroxypropyl Methylcellulose, Polysorbate 20, Potassium Chloride, Phenethyl Alcohol, Sodium PCA, Pisum Sativum (Pea) Peptide, Caprylyl Glycol, Decyl Glucoside, Parfum (Fragrance), Citric Acid, Guar Hydroxypropyltrimonium Chloride, Propanediol, Tetrasodium Glutamate Diacetate, Phenoxyethanol, Glycerin, Butylene Glycol, Citral, Panthenol, Acetum (Vinegar), Linalool, Aloe Barbadensis Leaf Juice Powder, Helianthus Annuus (Sunflower) Seed Extract, Acacia Concinna Fruit Extract, Balanites Aegyptiaca Fruit Extract, Argania Spinosa (Argan) Kernel Oil, Leuconostoc/Radish Root Ferment Filtrate, Polysorbate 80, Gypsophila Paniculata Root Extract, Prunus Armeniaca (Apricot) Fruit Extract, Prunus Persica (Peach) Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Sodium Benzoate, Benzyl Alcohol, Potassium Sorbate, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Panicum Miliaceum (Millet) Seed Extract, Linum Usitatissimum (Linseed) Seed Extract, Olea Europaea (Olive) Leaf Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Arnica Montana Flower Extract, Sorbic Acid, Acetic Acid

REAL BEAUTY BELIEVES IN BETTER  
Formulating high-performance products is our top priority, which is why we’re always implementing advancements in ingredients and adapting to meet regulatory requirements. In doing so, our ingredient lists may vary from time to time. Please refer to the ingredient list on the product for the most accurate information.

Q. Does Balance smell like Apple Cider Vinegar?
A. Balance Shampoo does not have a distinct apple cider vinegar smell. It's a blend of 5 essential oils that are described as subtley natural and fresh smelling, with a hint of apple.

Q. Is Balance a clarifying shampoo?
A. Balance Shampoo is designed to gently cleanse the hair and scalp while enhancing shine. Its proprietary formulation makes it suitable for daily, regular use or as needed.

Q. Does Balance contain synthetic fragrances?
A. No. The fragrance of Balance Shampoo is 100% created from a blend of plant based essential oils.

Q. Can Balance be used daily?
A. Yes. Balance can be used as a daily cleanser.

Q. What makes AG formulas unique?

A. AG formulas are free of drying sulfates, are 100% vegan and cruelty-free. All our formulas meet or exceed leading “clean” ingredient programs. Great product, cleaner and kinder formulas.

Q: Should refill pouches be shaken before use?
A: We recommend shaking the pouch before refilling as its natural ingredients can occasionally cause separation.

Q: How many bottles can the 1L refill pouch fill?
A: Our refill pouches will fill our aluminum 12oz bottle 2.8 times, our 10oz shampoos 3.2 times and our 8oz conditioners 4.1 times!

Q: What is the shelf life of the 1L refill pouch after it’s been open?
A: 12 months.

Q: How do I extend the life of my bottles to reuse as long as possible?
A: Our bottles can easily be rinsed, dried and used multiple times! 

Q: Are refill pouches recyclable?
A: AG pouches are not currently recyclable due to an inner layer required to protect the stability of AG formulas. However, the caps are recyclable and our pouches use 73% less plastic and take 62% less energy to produce than our previous litre bottles leaving a smaller footprint and generating fewer CO2 emissions.

For full results pair with

BOOST Apple Cider Vinegar Silicone-Free Conditioner

12 oz

$36.00

Condition and smooth hair while sealing in moisture. This 98%...

Overall rating: 4.7510433 / 5 from 719 reviews.

AI Generated Review Summary

This sulfate-free shampoo, made with 98% plant-based ingredients, is praised for enhancing hair shine, providing a gentle cleanse, and leaving hair feeling soft and hydrated. Customers also appreciate its great smell and environmentally friendly bottle. However, some users report mixed results regarding scalp irritation.

Summary topics

  • Hair Appearance (4%): Customers appreciated how this product made their hair look great. (13 out of 20 reviews)
  • Hair Feel (22%): Many customers loved how their hair feels soft, clean, and hydrated after using the product.
  • Overall Product Satisfaction (3%): Customers loved the Balance shampoo and conditioner, praising its ability to keep hair and scalp clean.
  • Scent (20%): Many customers raved about the smell of the shampoo, describing it as incredible, great, and divine.
  • Bottle Design (3%): It was observed by customers that the bottle is great, easy to refill, and environmentally friendly.

Review topics: ["fragrance","improvement","weight","colour","quality","value","design","smells","results","feeling","texture","works","husband","packaging","look","price","bottle","ingredients","amount","difference","hair","scalp","balance","service","consistency","residue","volume","shipping","formula","touch"].

Review highlights

  • "My hair looks amazing, and I can use this shampoo daily, as needed, and it won't dry out my hair."M T.
  • "My hair feels amazing and I love the scent."Judith
  • "My scalp is not itchy anymore after using this shampoo, and my hair feels so soft, and smooth."Camila

Reviews

Leaves hair soft shiny and healthy

"I have been really happy with this product. The texture is lightweight and easy to apply and it spreads evenly through my hair. After using it regularly my hair feels smoother looks noticeably shinier and is easier to manager. It forms lather easily on the first wash and there is almost no breakages on my hair."

RiyaM (5/5)

Great Clarifying Shampoo

"I used this as a clarifying shampoo and it was great! It’s gets rid of build up in the scalp - I typically use a volumizing mousse or oils throughout the week so this helps to ensure that there’s no excess build up. My scalp did feel more refreshed and less oily throughout the weeks. Overall i’d recommend to use this as a refresher throughout the week especially if you typically use other hair products."

KarmanD (4/5)

Pretty good for body and shine. Excellent to control breakage on fine hair!

"I switched to AG Care from a product that I loved but couldn't use anymore due to ethical concerns with the company. I was nervous about trying something new but I am pleasantly surprised with the ACV line. It cleans well and the conditioner does a great job. The thing that makes me happiest is that my hair has definitely been strengthened by this line. I have much less breakage than I used to and there are way less hairs on my comb. That is a huge win in my book! I look forward to trying out more AG products!"

Rachel (4/5)

Divine Product!

"Oh my goodness I am in love with this product! The smell is divine! I absolutely love that sweet apple and a hint of sour or tangy vinegar. This product feels silky as soon as you pump it out of the bottle. It lathers nicely and creates a soft and luscious foam like texture when water is added and you begin to rub it in. It washes out easily and doesn't leave behind and strange residue. The color is golden apple when you pump it out and the shine it leaves behind is as luxurious looking as any high end brand. There is a very soft and faint hint of apple smell when you wash it out and it smells like heaven. I will one hundred percent be purchasing this product again!"

StephanieF (5/5)

Smells and feels luxe!

"Absolutely love the metal bottle and how it just gives salon vibes, honestly. It’s been a huge help with my scalp issues and I can feel it cleansing. I always do a double cleanse when I use this shampoo for maximum benefits, and alternate with my regular shampoo. My hair feels cleaner, and the scent just smells high end. Will definitely by purchasing refills!"

CooperH (5/5)

Great for a deep cleanse

"I love this shampoo, I already bought a refill. At first I was unsure about the scent but it's grown on me. It smells like apple cider vinegar mixed with honey, but not overpowering. It cleanses my hair really well and I also find it's not getting as oily as quick as it used to. I love that the packaging is refillable. Overall a great deep cleansing shampoo."

ShalanV (5/5)

Refreshing

"This shampoo from AG Care has been quite enjoyable to use. I like that it came in a container with a pump and has refill I can eventually buy when I run out. It has soft apple vinegar scent which i found refreshing. The shampoo doesn't feel drying and provided a nice clease for my scalp and hair. It lathers well and make the whole hair washing very enjoyable. I noticed that my hair looks shiner and scalp feel lighter after using this product for over a month. I had a great experience with this Canadian brand and would be open to try more from them."

ElisaV (4/5)

A gentle, sulfate-free shampoo that leaves hair soft, healthy, and refreshed

"I've been really happy with this shampoo! The apple cider vinegar scent is fresh and pleasant without being too strong. Since it's sulfate-free, it doesn't create a huge lather, but it still cleans my hair really well and rinses out easily without leaving any residue. After using it, my hair feels soft, looks healthy, and has a nice natural shine. I also appreciate that it's made with sustainably sourced, plant-based ingredients, which is a nice bonus. Overall, it's a gentle shampoo that leaves my hair feeling clean and looking great, and I'd definitely recommend giving it a try."

TerraB (4/5)

Definitely a must have♥️

"My husband and I both used AG care Balance Apple Cider Vinegar Sulfate-Free Shampoo, and we were pleasantly surprised. The shampoo is light, clean scent and produces a nice lather even though it’s surface free. Our hair felt clean and refreshed after rinsing, without feeling damaged or dry. I appreciate how soft and manageable my hair felt afterwards, and my husband who has sensitive scalp liked that his scalp felt clean without any heavy residue. We both enjoyed using this product and would be adding it to our hair care routine. Highly recommended ♥️"

MargoM (5/5)

Plant based shampoo

"This shampoo lathers well if we take good quantity. The bottle looks, appearance and the material is very impressive. The best part is that it’s plant based and clean ingredient shampoo. My scalp feel fresh and clean after using this shampoo for almost 3 weeks now."

PRGG (5/5)

Q&A

Does this shampoo/conditioner help with hard water buildup?
Thank you for reaching out to us. Great question, Balance would be great to help hard water deposits it lightly removes build up and is gentle, silicone-free and sulfate-free and can be used daily if you wish.
Can you use balance and boost daily or will it dry out your hair?
Great question! The Organic apple cider vinegar in BALANCE Apple Cider Vinegar Sulfate-Free Shampoo (12 oz) and BOOST Apple Cider Vinegar Silicone-Free Conditioner (12 oz) balances the scalps pH and maintains healthy hair and scalp while gently cleansing and enhancing shine and can be used daily.
Is this a daily use shampoo?
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo designed to gently cleanse the hair and scalp. This can be used as a daily shampoo or as desired.
I’ve noticed inconsistencies with the viscosity from bottle to bottle. Sometimes it’s like thick jelly and other times very runny. It can be difficult to apply on clients when it’s very think and also the pump doesn’t seem designed to handle a thicker mixture. Any advice? Thanks
We are aware that separation can occur in Balance and this is due to it's high percentage of naturally derived and plant-based ingredients. The separation does not affect the integrity or performance of the shampoo. We recommend rolling the bottle in the palm of your hands for 1 min periodically vs,. shaking to remix the product; and to store in room temperature, 20-25 degrees C (68-77 degree F). While using AG, we suggest emulsifying product in the hands first to help it spread better over hair/scalp. AG offers a 100% guarantee on the performance on all our products. Your experience is important to us, if you continue to have concerns, please do not hesitate to reach out to us directly at customersupport.ag.care for further support.
There aren’t any directions on the bottle, how much should I use (dime/quarter/pea sz)? I am assuming wash once as it states wash and rinse?
A little goes a long way when using our products. We recommend keeping the water moisture in your hair and depending on the density and texture of your hair use a quarter size, of for finer texture you can start with half of this amount. For further support please feel free to reach out to us at customersuppost@ag.care.

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