BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
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BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo

BALANCE Apple Cider Vinegar Sulfate-Free Shampoo

  $36.00

Organic apple cider vinegar for super soft and healthy hair.

Size 12 oz

FREE SHIPPING ON ORDERS $50+

30 day hassle-free returns

Gently cleanse hair and scalp, and enhance shine. This 98% plant-based and naturally derived shampoo is formulated with organic apple cider vinegar, argan oil and an abundance of nourishing superfoods. Massage into wet hair and rinse.

Aqua (Water/Eau), Sodium Lauroyl Sarcosinate, Potassium Cocoyl Glycinate, Sodium Lauroyl Methyl Isethionate, Hydroxypropyl Methylcellulose, Polysorbate 20, Potassium Chloride, Phenethyl Alcohol, Sodium PCA, Pisum Sativum (Pea) Peptide, Caprylyl Glycol, Decyl Glucoside, Parfum (Fragrance), Citric Acid, Guar Hydroxypropyltrimonium Chloride, Propanediol, Tetrasodium Glutamate Diacetate, Phenoxyethanol, Glycerin, Butylene Glycol, Citral, Panthenol, Acetum (Vinegar), Linalool, Aloe Barbadensis Leaf Juice Powder, Helianthus Annuus (Sunflower) Seed Extract, Acacia Concinna Fruit Extract, Balanites Aegyptiaca Fruit Extract, Argania Spinosa (Argan) Kernel Oil, Leuconostoc/Radish Root Ferment Filtrate, Polysorbate 80, Gypsophila Paniculata Root Extract, Prunus Armeniaca (Apricot) Fruit Extract, Prunus Persica (Peach) Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Sodium Benzoate, Benzyl Alcohol, Potassium Sorbate, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Panicum Miliaceum (Millet) Seed Extract, Linum Usitatissimum (Linseed) Seed Extract, Olea Europaea (Olive) Leaf Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Arnica Montana Flower Extract, Sorbic Acid, Acetic Acid

REAL BEAUTY BELIEVES IN BETTER  
Formulating high-performance products is our top priority, which is why we’re always implementing advancements in ingredients and adapting to meet regulatory requirements. In doing so, our ingredient lists may vary from time to time. Please refer to the ingredient list on the product for the most accurate information.

Q. Does Balance smell like Apple Cider Vinegar?
A. Balance Shampoo does not have a distinct apple cider vinegar smell. It's a blend of 5 essential oils that are described as subtley natural and fresh smelling, with a hint of apple.

Q. Is Balance a clarifying shampoo?
A. Balance Shampoo is designed to gently cleanse the hair and scalp while enhancing shine. Its proprietary formulation makes it suitable for daily, regular use or as needed.

Q. Does Balance contain synthetic fragrances?
A. No. The fragrance of Balance Shampoo is 100% created from a blend of plant based essential oils.

Q. Can Balance be used daily?
A. Yes. Balance can be used as a daily cleanser.

Q. What makes AG formulas unique?

A. AG formulas are free of drying sulfates, are 100% vegan and cruelty-free. All our formulas meet or exceed leading “clean” ingredient programs. Great product, cleaner and kinder formulas.

Q: Should refill pouches be shaken before use?
A: We recommend shaking the pouch before refilling as its natural ingredients can occasionally cause separation.

Q: How many bottles can the 1L refill pouch fill?
A: Our refill pouches will fill our aluminum 12oz bottle 2.8 times, our 10oz shampoos 3.2 times and our 8oz conditioners 4.1 times!

Q: What is the shelf life of the 1L refill pouch after it’s been open?
A: 12 months.

Q: How do I extend the life of my bottles to reuse as long as possible?
A: Our bottles can easily be rinsed, dried and used multiple times! 

Q: Are refill pouches recyclable?
A: AG pouches are not currently recyclable due to an inner layer required to protect the stability of AG formulas. However, the caps are recyclable and our pouches use 73% less plastic and take 62% less energy to produce than our previous litre bottles leaving a smaller footprint and generating fewer CO2 emissions.

For full results pair with

BOOST Apple Cider Vinegar Silicone-Free Conditioner

12 oz

$36.00

Condition and smooth hair while sealing in moisture. This 98%...

Overall rating: 4.8101544 / 5 from 453 reviews.

AI Generated Review Summary

This sulfate-free shampoo, made with 98% plant-based ingredients, is praised for enhancing hair shine, providing a gentle cleanse, and leaving hair feeling soft and hydrated. Customers also appreciate its great smell and environmentally friendly bottle. However, some users report mixed results regarding scalp irritation.

Summary topics

  • Hair Appearance: 4%
  • Hair Feel: 22%
  • Overall Product Satisfaction: 3%
  • Scent: 20%
  • Bottle Design: 3%

Review topics: ["volume","ingredients","value","colour","results","fragrance","residue","smells","feeling","packaging","amount","line","husband","bottle","formula","service","texture","look","hair","order","scalp","balance","consistency","works","daughter","difference","use","shipping","shampoo","cleans"].

Review highlights

  • "My hair looks amazing, and I can use this shampoo daily, as needed, and it won't dry out my hair."M T.
  • "My hair feels amazing and I love the scent."Judith
  • "My scalp is not itchy anymore after using this shampoo, and my hair feels so soft, and smooth."Camila

Reviews

Greasy feel

"I've tried other products by AG Care and loved them. However, this was my first time trying this shampoo and conditioner and I was disappointed. It leaves an oily residue that doesn't wash out and makes my hair feel greasy. I can usually wash my hair every 2-3 days but I've had to wash it daily since starting this product."

Alysha (1/5)

Balance Shampoo & Conditioner

"The Balance shampoo and conditioner were recommended to me by my stylist when I asked her about clarifying hair products. My hair tends to get build up when I don’t use quality products. I wash my hair 2-3 times a week and find that I have to wash and rinse twice each time for my hair to feel clean. I don’t mind it though. My husband started using these products too, so that’s a reason I reordered them too. I also appreciate the metal bottles and ability to order refills for them!"

Beth S. (4/5)

Awesome for thick curly hair!

"This shampoo is now my go to for my thick curly hair. After having a baby my hair changed so much and this shampoo helped revitalize my curls and bring them back. Thanks AG!"

Megan A. (5/5)

Packaging was the original attraction

"I'll try anything, once. The bottle of Balance shampoo affected me at the retailer's simply because it was packaged in aluminum. Yay, down with plastics! But when it was time to buy more shampoo, I searched for this on the interwebs because it's gentle and cleans well. Bonus, it works well with the other hair products in my shower. Highly recommend (I have fine, colored and silver hair)."

Nancy M. (5/5)

I love BALANCE Apple Cider Vinegar Sulfate-Free Shampoo.

"I've been looking for new shampoo & I'm delighted to have found one that cleans and cares for my hair like this one does. Thank you AG Care"

Marilyn G. (5/5)

Great shampoo

"Great quality shampoo, slightly drying so will use not every wash"

Sylvia T. (4/5)

Still figuring it out

"Recieved shampoo . I'm still trying this out to see if it's for my hair. It's a gel like consistency and smells great. Paying attention to see if it causes shedding. Would need more time to determine overall rating"

Elia p. (3/5)

10/10

"Left my hair feeling silky and shiny! Would buy again"

Alyssa L. (5/5)

Favorite Shampoo

"Been using this for years! Super gentle for fine, curly hair."

Kelsey C. (5/5)

Wow - Just Wow

"I was floored at how well this shampoo worked on my very full head of fine 2B hair. Just an amazing job of cleaning my scalp without making a mess of my mids and ends. The smell reminded me of five star resorts in the Caribbean - spicy and citrusy. Quite honestly the best shampoo I have ever used."

Chris (5/5)

Q&A

Does this shampoo/conditioner help with hard water buildup?
Thank you for reaching out to us. Great question, Balance would be great to help hard water deposits it lightly removes build up and is gentle, silicone-free and sulfate-free and can be used daily if you wish.
Can you use balance and boost daily or will it dry out your hair?
Great question! The Organic apple cider vinegar in BALANCE Apple Cider Vinegar Sulfate-Free Shampoo (12 oz) and BOOST Apple Cider Vinegar Silicone-Free Conditioner (12 oz) balances the scalps pH and maintains healthy hair and scalp while gently cleansing and enhancing shine and can be used daily.
Is this a daily use shampoo?
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo designed to gently cleanse the hair and scalp. This can be used as a daily shampoo or as desired.
I’ve noticed inconsistencies with the viscosity from bottle to bottle. Sometimes it’s like thick jelly and other times very runny. It can be difficult to apply on clients when it’s very think and also the pump doesn’t seem designed to handle a thicker mixture. Any advice? Thanks
We are aware that separation can occur in Balance and this is due to it's high percentage of naturally derived and plant-based ingredients. The separation does not affect the integrity or performance of the shampoo. We recommend rolling the bottle in the palm of your hands for 1 min periodically vs,. shaking to remix the product; and to store in room temperature, 20-25 degrees C (68-77 degree F). While using AG, we suggest emulsifying product in the hands first to help it spread better over hair/scalp. AG offers a 100% guarantee on the performance on all our products. Your experience is important to us, if you continue to have concerns, please do not hesitate to reach out to us directly at customersupport.ag.care for further support.
There aren’t any directions on the bottle, how much should I use (dime/quarter/pea sz)? I am assuming wash once as it states wash and rinse?
A little goes a long way when using our products. We recommend keeping the water moisture in your hair and depending on the density and texture of your hair use a quarter size, of for finer texture you can start with half of this amount. For further support please feel free to reach out to us at customersuppost@ag.care.

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