Gently cleanse hair and scalp, and enhance shine. This 98% plant-based and naturally derived shampoo is formulated with organic apple cider vinegar, argan oil and an abundance of nourishing superfoods. Massage into wet hair and rinse.
Overall rating: 4.7543354 / 5 from 692 reviews.
This sulfate-free shampoo, enriched with organic apple cider vinegar and argan oil, is praised for leaving hair feeling clean, soft, and shiny. Customers appreciate its gentle cleansing, pleasant scent, and the convenient refillable bottle. While some users find it effective for an itchy scalp, opinions vary on its overall scalp benefits.
Review topics: [fragrance, improvement, weight, colour, quality, value, design, smells, results, feeling, texture, works, husband, packaging, look, price, bottle, ingredients, amount, difference, hair, scalp, balance, service, consistency, formula, residue, shipping, volume, touch].
"I have been really happy with this product. The texture is lightweight and easy to apply and it spreads evenly through my hair. After using it regularly my hair feels smoother looks noticeably shinier and is easier to manager. It forms lather easily on the first wash and there is almost no breakages on my hair."
"This shampoo from AG Care has been quite enjoyable to use. I like that it came in a container with a pump and has refill I can eventually buy when I run out. It has soft apple vinegar scent which i found refreshing. The shampoo doesn't feel drying and provided a nice clease for my scalp and hair. It lathers well and make the whole hair washing very enjoyable. I noticed that my hair looks shiner and scalp feel lighter after using this product for over a month. I had a great experience with this Canadian brand and would be open to try more from them."
"I've been really happy with this shampoo! The apple cider vinegar scent is fresh and pleasant without being too strong. Since it's sulfate-free, it doesn't create a huge lather, but it still cleans my hair really well and rinses out easily without leaving any residue. After using it, my hair feels soft, looks healthy, and has a nice natural shine. I also appreciate that it's made with sustainably sourced, plant-based ingredients, which is a nice bonus. Overall, it's a gentle shampoo that leaves my hair feeling clean and looking great, and I'd definitely recommend giving it a try."
"My husband and I both used AG care Balance Apple Cider Vinegar Sulfate-Free Shampoo, and we were pleasantly surprised. The shampoo is light, clean scent and produces a nice lather even though it’s surface free. Our hair felt clean and refreshed after rinsing, without feeling damaged or dry. I appreciate how soft and manageable my hair felt afterwards, and my husband who has sensitive scalp liked that his scalp felt clean without any heavy residue. We both enjoyed using this product and would be adding it to our hair care routine. Highly recommended ♥️"
"Fantastic clarifying shampoo. It gently removed product build up in my hair and made my hair very soft and shiny. The scent is really pleasant. Rosemary, lavender, sage and lemon grass. I'll be keeping this in my rotation when my hair needs a deeper cleanse. I've tried a couple other AG hair products and they've all been top notch in my opinion."
"I do love that this brand has very clean ingredients that alone is very impressive to me. I like the packaging on this product, the product texture is nice but cannot say I love the smell of it. I feel like at first my hair felt fine but the more I used it I feel as though it started to dry out my hair and scalp. I can’t say I would use this shampoo every shower though. I don’t hate this product or love it. But I do really like this brand."
Tag us on Instagram @agcare1989 for the chance to be featured.
If you’re visiting from Australia, please visit our partner HairCo. Australia for local shipping of AG Care products.
Shop HairCo.With tariff changes still uncertain, we don’t want to risk you being charged unexpected costs, so we’ve temporarily paused shipping to the US.
Good news! In the meantime you can shop AG Care at:
We hope to be shipping to you again soon.
