Gently cleanse hair and scalp, and enhance shine. This 98% plant-based and naturally derived shampoo is formulated with organic apple cider vinegar, argan oil and an abundance of nourishing superfoods. Massage into wet hair and rinse.
Overall rating: 4.746537 / 5 from 722 reviews.
This sulfate-free shampoo is praised for its gentle cleansing, enhancing hair shine, and making hair feel soft and healthy. Customers appreciate its effective lather, great smell, and positive impact on curls and scalp, though some noted issues with dry and inflamed scalp.
Review topics: ["fragrance","improvement","weight","colour","quality","value","design","smells","results","feeling","texture","works","husband","packaging","look","price","bottle","ingredients","amount","difference","hair","scalp","balance","service","formula","consistency","volume","shipping","residue","touch"].
"I have been really happy with this product. The texture is lightweight and easy to apply and it spreads evenly through my hair. After using it regularly my hair feels smoother looks noticeably shinier and is easier to manager. It forms lather easily on the first wash and there is almost no breakages on my hair."
"I used this as a clarifying shampoo and it was great! It’s gets rid of build up in the scalp - I typically use a volumizing mousse or oils throughout the week so this helps to ensure that there’s no excess build up. My scalp did feel more refreshed and less oily throughout the weeks. Overall i’d recommend to use this as a refresher throughout the week especially if you typically use other hair products."
"I switched to AG Care from a product that I loved but couldn't use anymore due to ethical concerns with the company. I was nervous about trying something new but I am pleasantly surprised with the ACV line. It cleans well and the conditioner does a great job. The thing that makes me happiest is that my hair has definitely been strengthened by this line. I have much less breakage than I used to and there are way less hairs on my comb. That is a huge win in my book! I look forward to trying out more AG products!"
"Oh my goodness I am in love with this product! The smell is divine! I absolutely love that sweet apple and a hint of sour or tangy vinegar. This product feels silky as soon as you pump it out of the bottle. It lathers nicely and creates a soft and luscious foam like texture when water is added and you begin to rub it in. It washes out easily and doesn't leave behind and strange residue. The color is golden apple when you pump it out and the shine it leaves behind is as luxurious looking as any high end brand. There is a very soft and faint hint of apple smell when you wash it out and it smells like heaven. I will one hundred percent be purchasing this product again!"
"Absolutely love the metal bottle and how it just gives salon vibes, honestly. It’s been a huge help with my scalp issues and I can feel it cleansing. I always do a double cleanse when I use this shampoo for maximum benefits, and alternate with my regular shampoo. My hair feels cleaner, and the scent just smells high end. Will definitely by purchasing refills!"
"I love this shampoo, I already bought a refill. At first I was unsure about the scent but it's grown on me. It smells like apple cider vinegar mixed with honey, but not overpowering. It cleanses my hair really well and I also find it's not getting as oily as quick as it used to. I love that the packaging is refillable. Overall a great deep cleansing shampoo."
"This shampoo from AG Care has been quite enjoyable to use. I like that it came in a container with a pump and has refill I can eventually buy when I run out. It has soft apple vinegar scent which i found refreshing. The shampoo doesn't feel drying and provided a nice clease for my scalp and hair. It lathers well and make the whole hair washing very enjoyable. I noticed that my hair looks shiner and scalp feel lighter after using this product for over a month. I had a great experience with this Canadian brand and would be open to try more from them."
"I've been really happy with this shampoo! The apple cider vinegar scent is fresh and pleasant without being too strong. Since it's sulfate-free, it doesn't create a huge lather, but it still cleans my hair really well and rinses out easily without leaving any residue. After using it, my hair feels soft, looks healthy, and has a nice natural shine. I also appreciate that it's made with sustainably sourced, plant-based ingredients, which is a nice bonus. Overall, it's a gentle shampoo that leaves my hair feeling clean and looking great, and I'd definitely recommend giving it a try."
"My husband and I both used AG care Balance Apple Cider Vinegar Sulfate-Free Shampoo, and we were pleasantly surprised. The shampoo is light, clean scent and produces a nice lather even though it’s surface free. Our hair felt clean and refreshed after rinsing, without feeling damaged or dry. I appreciate how soft and manageable my hair felt afterwards, and my husband who has sensitive scalp liked that his scalp felt clean without any heavy residue. We both enjoyed using this product and would be adding it to our hair care routine. Highly recommended ♥️"
"This shampoo lathers well if we take good quantity. The bottle looks, appearance and the material is very impressive. The best part is that it’s plant based and clean ingredient shampoo. My scalp feel fresh and clean after using this shampoo for almost 3 weeks now."
Tag us on Instagram @agcare1989 for the chance to be featured.
If you’re visiting from Australia, please visit our partner HairCo. Australia for local shipping of AG Care products.
Shop HairCo.U.S. tariff changes on Canadian-made products have significantly increased the cost of importing our products into the United States. To avoid passing these costs on to you, we’ve temporarily paused direct shipping to the U.S.
We hope to resume shipping soon, and you can still shop AG Care at:
Thank you for your continued support.
