STERLING SILVER Toning Shampoo
STERLING SILVER Toning Shampoo
STERLING SILVER Toning Shampoo
STERLING SILVER Toning Shampoo
STERLING SILVER Toning Shampoo
STERLING SILVER Toning Shampoo
STERLING SILVER Toning Shampoo
STERLING SILVER Toning Shampoo
STERLING SILVER Toning Shampoo
STERLING SILVER Toning Shampoo
STERLING SILVER Toning Shampoo
STERLING SILVER Toning Shampoo
STERLING SILVER Toning Shampoo
STERLING SILVER Toning Shampoo
STERLING SILVER Toning Shampoo
STERLING SILVER Toning Shampoo
STERLING SILVER Toning Shampoo
STERLING SILVER Toning Shampoo
STERLING SILVER Toning Shampoo
STERLING SILVER Toning Shampoo

STERLING SILVER Toning Shampoo

  $28.00

Brighten Blonde
Neutralize Brass
Sulfate-Free

Size 10 oz

FREE SHIPPING ON ORDERS $50+

30 day hassle-free returns

Eliminate brassy tones with this vivid, violet shampoo for blonde and silver hair. Massage into wet hair and rinse. Use 1-2 times per week or more for persistent discolouration.

Aqua (Water/Eau), Sodium Lauroyl Sarcosinate, Sodium Cocoyl Alaninate, Cocamidopropyl Betaine, Coco-Glucoside, Coco-Betaine, Sodium Cocoyl Isethionate, Sodium Taurine Cocoyl Methyltaurate, Cocamidopropyl Hydroxysultaine, Laureth-2, PEG/PPG-120/10 Trimethylolpropane Trioleate, Phenoxyethanol, Glycol Distearate, Hydrogenated Castor Oil, Caprylyl Glycol, Parfum (Fragrance), Citric Acid, Polyquaternium-10, Benzyl Alcohol, Sodium Benzoate, Glycerin, Coumarin, Panthenol, Dimethicone PEG-8 Meadowfoamate, Cinnamidopropyltrimonium Chloride, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Benzoic Acid, Sodium PCA, Alcohol, Tris(Tetramethylhydroxypiperidinol) Citrate, Calendula Officinalis Flower Extract, Dianthus Caryophyllus Flower Extract, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Pinus Palustris Leaf Extract, Trifolium Pratense (Clover) Extract, Helianthus Annuus (Sunflower) Extract, Potassium Sorbate, Helianthus Annuus (Sunflower) Seed Extract, 1,2-Hexanediol, Chlorphenesin, Sorbic Acid, CI 60730 (Ext Violet 2), CI 42090 (Blue 1), CI 17200 (Red 33)

REAL BEAUTY BELIEVES IN BETTER  
Formulating high-performance products is our top priority, which is why we’re always implementing advancements in ingredients and adapting to meet regulatory requirements. In doing so, our ingredient lists may vary from time to time. Please refer to the ingredient list on the product for the most accurate information.

Q. Can Sterling Silver shampoo be used daily? If not, how often can it be used?
A. We recommend using Sterling Silver Shampoo 1-2 times per week. More often if needed for persistent discolouration.

Q. Will Sterling Silver shampoo brighten my gray and remove brassy tones?
A. Yes. Silver shampoo eliminates brassy tones with this vivid, violet shampoo for blonde and silver hair. Massage into wet hair and rinse. Use 1-2 times per week or more for persistent discolouration.

Q. Will Sterling Silver shampoo turn my hair purple?
A. When used as directed and not as an overnight leave-on treatment in porous hair, this will not turn hair violet.

Q. What makes AG formulas unique?
A. AG formulas are free of drying sulfates, are 100% vegan and cruelty-free. All our formulas meet or exceed leading “clean” ingredient programs. Great product, cleaner and kinder formulas.

Q: Should refill pouches be shaken before use?
A: We recommend shaking the pouch before refilling as its natural ingredients can occasionally cause separation.

Q: How many bottles can the 1L refill pouch fill?
A: Our refill pouches will fill our aluminum 12oz bottle 2.8 times, our 10oz shampoos 3.2 times and our 8oz conditioners 4.1 times!

Q: What is the shelf life of the 1L refill pouch after it’s been open?
A: 12 months.

Q: How do I extend the life of my bottles to reuse as long as possible?
A: Our bottles can easily be rinsed, dried and used multiple times! 

Q: Are refill pouches recyclable?
A: AG pouches are not currently recyclable due to an inner layer required to protect the stability of AG formulas. However, the caps are recyclable and our pouches use 73% less plastic and take 62% less energy to produce than our previous litre bottles leaving a smaller footprint and generating fewer CO2 emissions.

For full results pair with

STERLING SILVER Toning Conditioner

8 oz

$28.00

Eliminate brassy tones from blonde and silver hair with this...

Overall rating: 4.8688526 / 5 from 61 reviews.

AI Generated Review Summary

STERLING SILVER Toning Shampoo is praised for its ability to eliminate brassy tones, leaving hair looking stunning and feeling great. Customers appreciate its great smell, soft and shiny hair results, and brightening effect on highlighted ashy color.

Summary topics

  • Scent: 10%
  • Hair Feel: 12%
  • Hair Appearance: 10%

Review topics: [results, quality, feeling, colour, look, hair, container, smells, use, difference, shampoo, shine, conditioner, brassiness, silver].

Review highlights

  • "Not only does it smell nice, but it makes my hair look great."Chantal S.
  • "I AM IN LOVE with this shampoo and conditioner, it smells great and leaves my hair feeling smooth and soft."Sadie S.
  • "The smell is amazing, it’s thick, deep dark purple, and does a great job taking out the brass."Amanda

Reviews

The best use for keeping gray and blonde hair from being brassy.

"Love the shampoo and conditioner. I have used it for years."

Douglas P. (5/5)

So Good!

"This shampoo smells so good like coconuts! It keeos my long silver-white hair shiny and true. Highly recommend this product above all others I have tried."

Debra W. (5/5)

Great Product

"I've been using this shampoo for many years, and it has been great. This has worked well to keep my silver hair looking good and not brassy from curling irons."

Mary C. (5/5)

My new favourite

"This shampoo has a lovely coconut, smell much more pleasant than some of those other purple shampoos. It is great for gray or white hair."

Aleisha L. (5/5)

Sterling Silver

"I use the shampoo and conditioner one a week. I love it!!"

Cindy G. (5/5)

Sterling Silver

"Sterling Silver Toning Shampoo does a great job of minimizing brassiness yet leaving hair shining and manageable. Perfect to use once a week."

Gloria V. (5/5)

stirling silver shampoo

"I am very pleased with this product. Having tried a number of 'purple shampoos' , I can say that this one is the very best of the lot. My hair is shiny and bright. The hint of yellow is gone and there are no purple undertones in my hair! I go have arthritis in my hands so the matching conditioner product is difficult for me to squeeze out of the container. I take off the lid and squeeze it out that way. Problem solved. I plan to carry on with this shampoo and conditioner and the other wonderful AG products for curly hair."

Lauris F. (5/5)

My standbys

"AG's Sterling Silver shampoo and conditioner have been my standbys for maintaining my highlights and grey. I've used these products for years - they are light and effectively keep the brassiness at bay without the harshness of other brands."

Lara W. (5/5)

Shine-On! No other like this!

"The most amazing thing about this shampoo is it is so moisturizing. As you massage it on, your fingers glide through your hair. If you are like me, you have tried them all. So, you know that “parched-like” texture of toner shampoos and the result is really dried out hair. Well, not with STERLING SILVER TONING SHAMPOO. The result is soft and beautifully toned hair. My photos show wet after washing - a nice pic to show the toning effect, and then dry hair with the sunshine beaming and you can see the shine. Because I want you to see the results of shampoo only, I didn’t follow up with conditioner on this wash. The conditioner is also fantastic as are all the many AG CARE products I now use."

Luci (5/5)

From blah to brilliant!

"My light brown hair has been greying for years, and was so dull and boring. Now all of my hair, silver especially, is brilliant and glorious! Love the product and look forward to trying more of this Canadian brand!"

Elizabeth L. (5/5)

Q&A

Does this shampoo leave any kind of a violet cast on your hair?
Great question - Our Sterling Silver collection includes toning properties and is violet based. This shampoo does not leave violet tones on hair, however, keep in mind porosity, usage and length of time left on hair. We recommend using Sterling Silver in between salon visits to neutralize brassy tones. Please feel free to reach out to us at customersupport@ag.care for further support.
I was told by a hairdresser that this shampoo for grey hair is not good strips the moisture out is this true.?
AG's Sterling Silver shampoo is sulfate-free and gentle. This collection is uniquely formulated to protect natural and colour-treated hair, offers UVA/UVB protection and helps neutralize brassy tones and brightens hair. Using it on natural greys will keep them brighter. For more intense moisture and pigment, we recommend our Sterling Silver Mask. Please do not hesitate to reach out to us at customersupport@ag.care with further questions or concerns.
Do you have a list of retail outlets that sell your products? I hit a snafu with delivery from Amazon. I am at zip code 95468. Thanks for any assistance.
Thank you for your enquiry. Unfortunately we do not have a salon locator to track salons that carry AG at this time. To shop in store, we encourage you to visit your local Ulta or shop online at www.ag.care and ulta.com. Please feel free to reach out to us at customersupport@ag.care for further assistance.
I love the sterling silver shampoo and conditioner however it does make my grey hair does look purple and I’m wondering how to stop that.
We recommend using Sterling Silver periodically to neutralize brassy tones and a daily shampoo in between. Please feel free to reach out to us at customersupport@ag.care for further support.
Does this sterling silver shampoo works good if you have purple hair?
Sterling Silver neutralizes brassy and yellow tones in hair. Keeping colour deeper and brighter in between salon visits. If left for longer periods the pigments can leave a hue in lightened hair but will not deepen purple dyed hair.

Similar Products

View More

#agcare

Tag us on Instagram @agcare1989 for the chance to be featured.