BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
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BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo

BALANCE Apple Cider Vinegar Sulfate-Free Shampoo

  $36.00

Organic apple cider vinegar for super soft and healthy hair.

Size 12 oz

FREE SHIPPING ON ORDERS $50+

30 day hassle-free returns

Gently cleanse hair and scalp, and enhance shine. This 98% plant-based and naturally derived shampoo is formulated with organic apple cider vinegar, argan oil and an abundance of nourishing superfoods. Massage into wet hair and rinse.

Aqua (Water/Eau), Sodium Lauroyl Sarcosinate, Potassium Cocoyl Glycinate, Sodium Lauroyl Methyl Isethionate, Hydroxypropyl Methylcellulose, Polysorbate 20, Phenethyl Alcohol, Sodium PCA, Pisum Sativum (Pea) Peptide, Caprylyl Glycol, Decyl Glucoside, Parfum (Fragrance), Guar Hydroxypropyltrimonium Chloride, Propanediol, Tetrasodium Glutamate Diacetate, Phenoxyethanol, Citral, Panthenol, Acetum (Vinegar), Linalool, Aloe Barbadensis Leaf Juice Powder, Helianthus Annuus (Sunflower) Seed Extract, Argania Spinosa (Argan) Kernel Oil, Prunus Armeniaca (Apricot) Fruit Extract, Prunus Persica (Peach) Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Panicum Miliaceum (Millet) Seed Extract, Linum Usitatissimum (Linseed) Seed Extract, Olea Europaea (Olive) Leaf Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Arnica Montana Flower Extract

REAL BEAUTY BELIEVES IN BETTER  
Formulating high-performance products is our top priority, which is why we’re always implementing advancements in ingredients and adapting to meet regulatory requirements. In doing so, our ingredient lists may vary from time to time. Please refer to the ingredient list on the product for the most accurate information.

Q. Does Balance smell like Apple Cider Vinegar?
A. Balance Shampoo does not have a distinct apple cider vinegar smell. It's a blend of 5 essential oils that are described as subtley natural and fresh smelling, with a hint of apple.

Q. Is Balance a clarifying shampoo?
A. Balance Shampoo is designed to gently cleanse the hair and scalp while enhancing shine. Its proprietary formulation makes it suitable for daily, regular use or as needed.

Q. Does Balance contain synthetic fragrances?
A. No. The fragrance of Balance Shampoo is 100% created from a blend of plant based essential oils.

Q. Can Balance be used daily?
A. Yes. Balance can be used as a daily cleanser.

Q. What makes AG formulas unique?

A. AG formulas are free of drying sulfates, are 100% vegan and cruelty-free. All our formulas meet or exceed leading “clean” ingredient programs. Great product, cleaner and kinder formulas.

Q: Should refill pouches be shaken before use?
A: We recommend shaking the pouch before refilling as its natural ingredients can occasionally cause separation.

Q: How many bottles can the 1L refill pouch fill?
A: Our refill pouches will fill our aluminum 12oz bottle 2.8 times, our 10oz shampoos 3.2 times and our 8oz conditioners 4.1 times!

Q: What is the shelf life of the 1L refill pouch after it’s been open?
A: 12 months.

Q: How do I extend the life of my bottles to reuse as long as possible?
A: Our bottles can easily be rinsed, dried and used multiple times! 

Q: Are refill pouches recyclable?
A: AG pouches are not currently recyclable due to an inner layer required to protect the stability of AG formulas. However, the caps are recyclable and our pouches use 73% less plastic and take 62% less energy to produce than our previous litre bottles leaving a smaller footprint and generating fewer CO2 emissions.

Overall rating: 4.74 / 5 from 750 reviews.

AI Generated Review Summary

The BALANCE Apple Cider Vinegar Sulfate-Free Shampoo provides a deep clean, leaving hair feeling super clean and hydrated without drying it out. It enhances hair shine and scalp health, making hair look healthier and shinier. The shampoo's ingredients, including organic apple cider vinegar and argan oil, contribute to its effectiveness.

Summary topics

  • Cleansing Power (9%): Customers appreciated the deep clean this shampoo provides, making it feel dry or stripped without irritating the scalp.
  • Bottle Design (5%): Customers keep praising the sleek, minimalist bottle that comes in a great modern looking metal design.
  • Lather Quality (10%): Customers keep praising the lather of the shampoo, describing it as incredible, clean, and lathers well.
  • Ingredient Effectiveness (5%): It was observed by customers that this product makes their hair feel clean, shiny, and hydrated.
  • Hair Feel (48%): A significant amount of customers expressed satisfaction with how this shampoo cleans and hydrates their hair.

Review topics: ["weight","feeling","quality","colour","husband","improvement","results","smells","look","packaging","texture","shipping","skin","hair","amount","price","scalp","bottle","ingredients","shampoo","residue","fragrance","formula","cleans","balance","consistency","volume","lather","value","oil"].

Review highlights

  • "A gentle sulfate-free shampoo that cleans the scalp well and leaves hair feeling fresh, soft, and balanced." — DixitaG
  • "Love this shampoo- the lovely scent and my hair looks and feels great" — valerie Z.
  • "My scalp feels very clean with no residue and my hair feels great." — IsabelleW

Reviews

Soft Hair, Better Waves, Less Dandruff

"Within a few uses of this shampoo and the matching conditioner, my hair felt AMAZING. I often find my scalp gets itchy after drugstore shampoos but this one leaves my head feeling so much better. Love that they are local to BC and their commitment to good quality ingredients and sustainability."

— Autumn (5/5)

Left my Hair so Soft

"This was a sample included with a purchase. I love the scent and I was happy with how soft, yet manageable my hair feels. I will likely be buying a bottle of this!"

— Christine M. (5/5)

Best Shampoo, Cant use anything else.

"My hair stylist got me on AG CARE. I absolutely love their shampoo and conditioner. My hair has never been cleaner and healthy than when I use these products. Always buy from AG CARE"

— Deborah M. (5/5)

Not right for me

"I really wanted to love these products! I bought this shampoo and conditioner hoping it would help my oily and sensitive scalp but I still need to wash my hair every day. . . I stopped using the conditioner as it leaves residue on my short hair and it already feel oily the next morning after washing my hair the night before. I would not recommend this combo for short oily hair. I'm disappointed."

— Vanessa R. (3/5)

Sleek, light

"Made my hair sleeker, dries faster, feels lighter and rinses clean. Happy to switch to a Canadian product!"

— Vienna L. (5/5)

better than expected

"i bought this conditioner as i’ve recently become very sensitive to many chemicals and fragrances. i use the balance shampoo and it works well for my sensitivities, so i thought this conditioner would do the job and smell the same. it smells different, and very good, like dessert actually! the fragrance is not overpowering and can be fully rinsed out of your hair. i even accidentally got it in my mouth and it didn’t taste bad. the conditioner is also fairly moisturizing and works well with my (short) curly hair, which i wasn’t expecting as i usually need to use hair-mask levels of conditioner. it doesn’t leave my scalp looking or feeling oily, just softer hair :) very happy with this product, a little goes a long way. will definitely be getting a refill once i need it!!!"

— Annie M. (5/5)

Leaves hair soft shiny and healthy

"I have been really happy with this product. The texture is lightweight and easy to apply and it spreads evenly through my hair. After using it regularly my hair feels smoother looks noticeably shinier and is easier to manager. It forms lather easily on the first wash and there is almost no breakages on my hair."

— RiyaM (5/5)

Need to wash my hair more often

"It makes my hair feel pretty nice but gets greasy again after two days. I don’t think it’s the best option for fine hair"

— T (3/5)

Great Clarifying Shampoo

"I used this as a clarifying shampoo and it was great! It’s gets rid of build up in the scalp - I typically use a volumizing mousse or oils throughout the week so this helps to ensure that there’s no excess build up. My scalp did feel more refreshed and less oily throughout the weeks. Overall i’d recommend to use this as a refresher throughout the week especially if you typically use other hair products."

— KarmanD (4/5)

Pretty good for body and shine. Excellent to control breakage on fine hair!

"I switched to AG Care from a product that I loved but couldn't use anymore due to ethical concerns with the company. I was nervous about trying something new but I am pleasantly surprised with the ACV line. It cleans well and the conditioner does a great job. The thing that makes me happiest is that my hair has definitely been strengthened by this line. I have much less breakage than I used to and there are way less hairs on my comb. That is a huge win in my book! I look forward to trying out more AG products!"

— Rachel (4/5)

Q&A

Does this shampoo/conditioner help with hard water buildup?
Thank you for reaching out to us. Great question, Balance would be great to help hard water deposits it lightly removes build up and is gentle, silicone-free and sulfate-free and can be used daily if you wish.
Can you use balance and boost daily or will it dry out your hair?
Great question! The Organic apple cider vinegar in BALANCE Apple Cider Vinegar Sulfate-Free Shampoo (12 oz) and BOOST Apple Cider Vinegar Silicone-Free Conditioner (12 oz) balances the scalps pH and maintains healthy hair and scalp while gently cleansing and enhancing shine and can be used daily.
Is this a daily use shampoo?
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo designed to gently cleanse the hair and scalp. This can be used as a daily shampoo or as desired.
I’ve noticed inconsistencies with the viscosity from bottle to bottle. Sometimes it’s like thick jelly and other times very runny. It can be difficult to apply on clients when it’s very think and also the pump doesn’t seem designed to handle a thicker mixture. Any advice? Thanks
We are aware that separation can occur in Balance and this is due to it's high percentage of naturally derived and plant-based ingredients. The separation does not affect the integrity or performance of the shampoo. We recommend rolling the bottle in the palm of your hands for 1 min periodically vs,. shaking to remix the product; and to store in room temperature, 20-25 degrees C (68-77 degree F). While using AG, we suggest emulsifying product in the hands first to help it spread better over hair/scalp. AG offers a 100% guarantee on the performance on all our products. Your experience is important to us, if you continue to have concerns, please do not hesitate to reach out to us directly at customersupport.ag.care for further support.
There aren’t any directions on the bottle, how much should I use (dime/quarter/pea sz)? I am assuming wash once as it states wash and rinse?
A little goes a long way when using our products. We recommend keeping the water moisture in your hair and depending on the density and texture of your hair use a quarter size, of for finer texture you can start with half of this amount. For further support please feel free to reach out to us at customersuppost@ag.care.

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