LIQUID EFFECTS Medium-Hold Weightless Styling Gel
LIQUID EFFECTS Medium-Hold Weightless Styling Gel
LIQUID EFFECTS Medium-Hold Weightless Styling Gel
LIQUID EFFECTS Medium-Hold Weightless Styling Gel
LIQUID EFFECTS Medium-Hold Weightless Styling Gel
LIQUID EFFECTS Medium-Hold Weightless Styling Gel
LIQUID EFFECTS Medium-Hold Weightless Styling Gel
LIQUID EFFECTS Medium-Hold Weightless Styling Gel
LIQUID EFFECTS Medium-Hold Weightless Styling Gel
LIQUID EFFECTS Medium-Hold Weightless Styling Gel
LIQUID EFFECTS Medium-Hold Weightless Styling Gel
LIQUID EFFECTS Medium-Hold Weightless Styling Gel
LIQUID EFFECTS Medium-Hold Weightless Styling Gel
LIQUID EFFECTS Medium-Hold Weightless Styling Gel

LIQUID EFFECTS Medium-Hold Weightless Styling Gel

  $24.00

Define Curls
High Shine
Medium Hold

Size 8 oz

FREE SHIPPING ON ORDERS $50+

30 day hassle-free returns

Get long-lasting hold, incredible shine and humidity resistance. Bring bounce and achieve strength and natural curl. Our protein-infused styling lotion is specially formulated for thick, coarse hair. Work through clean, damp hair. Diffuse dry or air dry for a wet look.

Aqua (Water/Eau), Polyquaternium-4, Propylene Glycol, PVP, Glycerin, Phenoxyethanol, Caprylyl Glycol, Polysorbate 20, Tetrasodium Glutamate Diacetate, Parfum (Fragrance), PEG-12 Dimethicone, Sodium PCA, Panthenol, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Lactobacillus/Tomato Fruit Ferment Extract, Keratin Amino Acids (Plant-Derived), Oryza Sativa (Rice) Extract, Linalool, Benzotriazolyl Dodecyl P-Cresol, Achillea Millefolium Extract, Calendula Officinalis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Cymbopogon Schoenanthus Extract, Humulus Lupulus (Hops) Extract, Melissa Officinalis Leaf Extract, Prunus Serotina (Wild Cherry) Bark Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Salvia Officinalis (Sage) Leaf Extract, Urtica Dioica (Nettle) Extract, Acyl Coenzyme A Desaturase, Tris(Tetramethylhydroxypiperidinol) Citrate

REAL BEAUTY BELIEVES IN BETTER ย 
Formulating high-performance products is our top priority, which is why weโ€™re always implementing advancements in ingredients and adapting to meet regulatory requirements. In doing so, our ingredient lists may vary from time to time. Please refer to the ingredient list on the product for the most accurate information.

Q. What happened to the Liquid Effects Extra-Firm Lotion?
A. We updated the product's label to better align with the user experience and feedback weโ€™ve received from our valued customers. The new name, "Medium-Hold Weightless Styling Gel," reflects the productโ€™s lightweight gel consistency, which differs from the previous label description as "Liquid Effects Extra Firm lotion". This change aims to provide clearer expectations for our customers regarding the product's performance. The formula, despite discrepancies in the labels that are working through the marketplace, has not changed.

Q. What makes AG formulas unique?โ€จ
A. AG formulas are free of drying sulfates, are 100% vegan and cruelty-free. All our formulas meet or exceed leading โ€œcleanโ€ ingredient programs. Great product, cleanerย and kinderย formulas.

For full results pair with

CURL REVIVE Curl Hydrating Shampoo

10 oz

$28.00

Gently cleanse while moisturizing and activating curls. Formulated with coconut...

Overall rating: 4.81875 / 5 from 160 reviews.

AI Generated Review Summary

This styling gel offers excellent hold and shine, providing long-lasting, frizz-free, and voluminous curls. It is specially formulated for thick, coarse hair and has a pleasant natural scent. Customers appreciate its curl-enhancing properties, though some wish for a larger bottle.

Summary topics

  • Hold: 24%
  • Curl Cast: 8%
  • Curls: 12%
  • Scent: 7%
  • Bottle Size: 4%

Review topics: ["results","weight","feeling","smells","fragrance","packaging","amount","problem","formula","effects","look","order","bottle","hair","gel","hold","curls","cast","frizz","definition","girl","combo","control","slip","leave","styler","jel","grail","wash","waves"].

Review highlights

  • "After the cast falls a little, it’s the perfect hold for my wavy/curly hair."Danielle T.
  • "Still, it remains the best product I've used and the scent isn't offensive like Curl Fresh Definer."TK
  • "I have been really happy with this product as well as other AG products for curly hair."Deborah P.

Reviews

Liquid effects

"The only product I have been using for years,helps form curls"

Helen W. (5/5)

Scent is too strong

"I haven’t used this a lot because the smell is so strong, and off-putting, I wore it for one day and got a headache after and hour and ended up having to immediately wash my hair again to survive. My overall impression was that it felt sticky, and heavy and smelly for my fine, wavy hair. Haven’t re-tried it. I wish there was better information about using it — I’d love tutorials but can’t seem to locate them. I wanted to love everything about these products but am struggling."

Robert C. (2/5)

Liquid Gold!!

"I love this gel!! My curl coach Gena Marie recommended me and I'm sooo happy with my results. I don't want to run out of it anymore. . . so bought 2. My curls last for 3 days without refreshing."

Kimberly B. (5/5)

Loving the look

"I'm still figuring out the products in part I think because it takes less product than what I used before but I'm loving it so far!"

Pamela N. (4/5)

Favourite gel

"I almost didn’t buy it as it says it’s for thick, coarse unruly hair. I have fine wavy 2b-c hair and it works wonderfully! My hair is shiny and curl is defined. My hair feels conditioned."

Shawlou (5/5)

Try it out!!

"It leaves a hard cast the first day but I promise it’s worth if because the next day my curls are amazing ๐Ÿคฉ๐Ÿคฉ."

Analisa O. (5/5)

Great light-weight gel!

"Compared to other gels I've tried, this one gives the perfect medium hold without weighing my curls down or making them too crunchy."

Jennifer H. (5/5)

Go to gel

"I have been using the gel for almost a year and it is 100% my go to. It doesn't make my hair feel super crunchy or heavy but still provides good hold. I've found it doesn't dry my hair out either. I have and will continue to reccomend to my friends and those who are looking for products for looser curls."

Mackenzie B. (5/5)

So happy we found this!

"This gel is amazing in our daughter’s hair. It defines curls with a light hold. Her hair isn’t hard but the curls last all day. She no longer comes home from daycare looking like she has been through a wind tunnel. ๐Ÿ˜†"

KESHA C. (5/5)

Best lightweight Gel

"This honestly the best gel i ever used it's so lightweight but it works very strongly. Defines my curls and adds the perfect amount of hold to whatever hairstyle i do."

Tatianna A. (5/5)

Q&A

Does this product contain heat protection?
Great question - Yes, Liquid Effects offers up to 140°C / 284°F thermal protection.
Is this good for very fine, low density hair?
Great question! For fine low density hair we would recommend Details or Curl Trigger. If you have any further questions or concerns we are happy to help, please feel free to reach out to customersupport@ag.care
Plastique is no longer in your product line. Will you direct me to its replacement? It has been my favorite styling product for fine limp hair 20 years.
Thank you for reaching out to us. After performing annual SKU rationalization reviews during our recent extensive brand renewal, we had to make the difficult decision to say goodbye to some product favourites. Plastique was one of these and we all know it’s challenging when products we love go away. We have no remaining units in inventory. Although categorized with curl products over the years, we recommend, for its similar feel and blow-dry result, Liquid Effects as the alternative for Plastique: LIQUID EFFECTS Extra-Firm Styling Lotion (8 oz) • It provides long-lasting, humidity-resistant hold and incredible shine and volume • Alcohol-free • Infused with protein to restore strength and elasticity We are hopeful for your understanding and thank you for choosing AG! Please visit our product pages at www.ag.care for further recommendations or reach back for additional suggestions. We are always happy to help! Kindly, Kristin and The AG Team
Are there pumps for your small bottles of Curl Revive Shampoo and Curl Thrive Conditioner? A pump would be fantastic for the Liquid Effects! Can we purchase these?
Thank you for your enquiry. Please reach out to us at customersupport@ag.care to assist you best.
Which is your best product for giving more body to fine hair. I have been using Liquid Effects CURL with good results. Is that still available? Is there anything more appropriate for fine hair?
Yes, the Liquid Effects that is working well for you is still available. We launched a new era of care in August 2022, all of our products are now 100% vegan, free of harmful sulfates and always cruelty free and are offered in several sustainable packaging options. Former ingredients have been replaced with their vegan counterpart. Same great performance with clean and kind formulas. Another recommendation we can offer for volumizing fine hair is, Foam. A few pumps raked into damp hair and then blow dried boosts fine-to-medium hair while adding softness and shine. This alcohol-free volumizer discourages frizz and provides heat protection.

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