BALANCE Apple Cider Vinegar Sulfate-Free Shampoo 12 oz
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo 12 oz
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo 12 oz
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo 12 oz
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo 12 oz
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo 12 oz
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo 12 oz
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo 12 oz
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo 12 oz
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo 12 oz
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo 12 oz
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo 12 oz
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo 12 oz
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo 12 oz
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BALANCE Apple Cider Vinegar Sulfate-Free Shampoo 12 oz
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo 12 oz
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo 12 oz

BALANCE Apple Cider Vinegar Sulfate-Free Shampoo 12 oz

  $36.00

Organic apple cider vinegar for super soft and healthy hair.

Size 12 oz

FREE SHIPPING ON ORDERS $50+

30 day hassle-free returns

Gently cleanse hair and scalp, and enhance shine. This 98% plant-based and naturally derived shampoo is formulated with organic apple cider vinegar, argan oil and an abundance of nourishing superfoods. Massage into wet hair and rinse.

Aqua (Water/Eau), Sodium Lauroyl Sarcosinate, Potassium Cocoyl Glycinate, Sodium Lauroyl Methyl Isethionate, Hydroxypropyl Methylcellulose, Polysorbate 20, Potassium Chloride, Phenethyl Alcohol, Sodium PCA, Pisum Sativum (Pea) Peptide, Caprylyl Glycol, Decyl Glucoside, Parfum (Fragrance), Citric Acid, Guar Hydroxypropyltrimonium Chloride, Propanediol, Tetrasodium Glutamate Diacetate, Phenoxyethanol, Glycerin, Butylene Glycol, Citral, Panthenol, Acetum (Vinegar), Linalool, Aloe Barbadensis Leaf Juice Powder, Helianthus Annuus (Sunflower) Seed Extract, Acacia Concinna Fruit Extract, Balanites Aegyptiaca Fruit Extract, Argania Spinosa (Argan) Kernel Oil, Leuconostoc/Radish Root Ferment Filtrate, Polysorbate 80, Gypsophila Paniculata Root Extract, Prunus Armeniaca (Apricot) Fruit Extract, Prunus Persica (Peach) Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Sodium Benzoate, Benzyl Alcohol, Potassium Sorbate, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Panicum Miliaceum (Millet) Seed Extract, Linum Usitatissimum (Linseed) Seed Extract, Olea Europaea (Olive) Leaf Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Arnica Montana Flower Extract, Sorbic Acid, Acetic Acid

REAL BEAUTY BELIEVES IN BETTER  
Formulating high-performance products is our top priority, which is why we’re always implementing advancements in ingredients and adapting to meet regulatory requirements. In doing so, our ingredient lists may vary from time to time. Please refer to the ingredient list on the product for the most accurate information.

Q. Does Balance smell like Apple Cider Vinegar?
A. Balance Shampoo does not have a distinct apple cider vinegar smell. It's a blend of 5 essential oils that are described as subtley natural and fresh smelling, with a hint of apple.

Q. Is Balance a clarifying shampoo?
A. Balance Shampoo is designed to gently cleanse the hair and scalp while enhancing shine. Its proprietary formulation makes it suitable for daily, regular use or as needed.

Q. Does Balance contain synthetic fragrances?
A. No. The fragrance of Balance Shampoo is 100% created from a blend of plant based essential oils.

Q. Can Balance be used daily?
A. Yes. Balance can be used as a daily cleanser.

Q. What makes AG formulas unique?

A. AG formulas are free of drying sulfates, are 100% vegan and cruelty-free. All our formulas meet or exceed leading “clean” ingredient programs. Great product, cleaner and kinder formulas.

Q: Should refill pouches be shaken before use?
A: We recommend shaking the pouch before refilling as its natural ingredients can occasionally cause separation.

Q: How many bottles can the 1L refill pouch fill?
A: Our refill pouches will fill our aluminum 12oz bottle 2.8 times, our 10oz shampoos 3.2 times and our 8oz conditioners 4.1 times!

Q: What is the shelf life of the 1L refill pouch after it’s been open?
A: 12 months.

Q: How do I extend the life of my bottles to reuse as long as possible?
A: Our bottles can easily be rinsed, dried and used multiple times! 

Q: Are refill pouches recyclable?
A: AG pouches are not currently recyclable due to an inner layer required to protect the stability of AG formulas. However, the caps are recyclable and our pouches use 73% less plastic and take 62% less energy to produce than our previous litre bottles leaving a smaller footprint and generating fewer CO2 emissions.

For full results pair with

BOOST Apple Cider Vinegar Silicone-Free Conditioner

12 oz

$36.00

Condition and smooth hair while sealing in moisture. This 98%...

Overall rating: 4.81549 / 5 from 439 reviews.

AI Generated Review Summary

This sulfate-free shampoo is praised for its gentle cleansing, enhancing hair shine, and making hair feel soft and healthy. Customers appreciate its effective lather, great smell, and positive impact on curls and scalp, though some noted issues with dry and inflamed scalp.

Summary topics

  • Hair Type Suitability: 3%
  • Curl Revitalization: 4%
  • Bottle Design: 3%
  • Hair Feel: 22%
  • Cleansing Effectiveness: 5%

Review topics: [feeling, fragrance, texture, colour, consistency, packaging, amount, smells, look, bottle, hair, shipping, scalp, balance, order, difference, works, shampoo, conditioner, lather, cleans, curls, refill, water, option, buildup, duo, treat].

Review highlights

  • "My hair looks amazing, and I can use this shampoo daily, as needed, and it won't dry out my hair."M T.
  • "My hair feels amazing and I love the scent."Judith
  • "It smells amazing and makes my hair look really good."Meredith

Reviews

Love it

"So far I love love love this product. I've spent literally decades looking for something that felt good. Moving hemispheres really impacted my body in many ways, and the heavy water in my new region has just wrecked my hair. This shampoo and conditioner have allowed my hair to feel lighter and healthier than it has in many years. I'm thrilled. Will be buying again!"

Sasha C. (5/5)

Wow - Just Wow

"I was floored at how well this shampoo worked on my very full head of fine 2B hair. Just an amazing job of cleaning my scalp without making a mess of my mids and ends. The smell reminded me of five star resorts in the Caribbean - spicy and citrusy. Quite honestly the best shampoo I have ever used."

Chris (5/5)

Great Product

"This shampoo smell so good and leaves my thinning, mature hair clean and hydrated."

Kathleen G. (5/5)

Greasy feel

"I've tried other products by AG Care and loved them. However, this was my first time trying this shampoo and conditioner and I was disappointed. It leaves an oily residue that doesn't wash out and makes my hair feel greasy. I can usually wash my hair every 2-3 days but I've had to wash it daily since starting this product."

Alysha (1/5)

Amazing!- 3a/3b fine, thin, curly hair

"I have always been an oily girl. I have oily skin and hair and used to wash everyday as a kid. Now I was every 2 days, but it still looked very stringy and oily after 24-36 hours. I used to use the curl shampoo and conditioner set by AG, but found it was pretty heavy for my thin, fine hair. And didn’t help the oil situation. Then I switched to the ACV set and immediately saw and felt a difference! After almost 48 hours after washing it doesn’t look that oily and stringy and doesn’t feel completely disgusting. Only been using for 2 weeks, but already a great difference. I might be able to wash every 3 days now! In terms of my curls, it’s great! Lighter than the curl care set which is very good for my fine hair, curls still look moisturized and bouncy. I do have color treated hair now as well and the color preservation has been great! Lightened and toned it red about 2 months ago and still looks vibrant! Would absolutely recommend!"

Emma S. (5/5)

Balance Shampoo & Conditioner

"The Balance shampoo and conditioner were recommended to me by my stylist when I asked her about clarifying hair products. My hair tends to get build up when I don’t use quality products. I wash my hair 2-3 times a week and find that I have to wash and rinse twice each time for my hair to feel clean. I don’t mind it though. My husband started using these products too, so that’s a reason I reordered them too. I also appreciate the metal bottles and ability to order refills for them!"

Beth S. (4/5)

Awesome for thick curly hair!

"This shampoo is now my go to for my thick curly hair. After having a baby my hair changed so much and this shampoo helped revitalize my curls and bring them back. Thanks AG!"

Megan A. (5/5)

Packaging was the original attraction

"I'll try anything, once. The bottle of Balance shampoo affected me at the retailer's simply because it was packaged in aluminum. Yay, down with plastics! But when it was time to buy more shampoo, I searched for this on the interwebs because it's gentle and cleans well. Bonus, it works well with the other hair products in my shower. Highly recommend (I have fine, colored and silver hair)."

Nancy M. (5/5)

I love BALANCE Apple Cider Vinegar Sulfate-Free Shampoo.

"I've been looking for new shampoo & I'm delighted to have found one that cleans and cares for my hair like this one does. Thank you AG Care"

Marilyn G. (5/5)

Great shampoo

"Great quality shampoo, slightly drying so will use not every wash"

Sylvia T. (4/5)

Q&A

What is the ph balance of Balance Apple Cider Vinegar Sulcate-Free Shampoo?
Thank you for your query. Our Balance Shampoo has a PH range of: 6.40-7.50
Does AG Balance remove chlorine from the hair if used after swimming?
The Balance Shampoo is designed to be a gentle cleanser for the hair and scalp. For chlorine build-up after swimming we would recommend: RENEW Clarifying Shampoo (10 oz) Please let us know if we can assist you further, customersupport@ag.care.
I’m buying this shampoo for the first time so do ai buy the 12oz bottle or can I buy the 1L refill and a bottle separately ?
great question! Our 12oz bottles are meant to be refilled, one the product is used within the 12oz. You would refill the 12oz with the liter pouch.
Does the apple cider vinegar shampoo smell good?
Yes, Balance has a refreshing blend of lavender, rosemary and notes of citrus.
Is AG Balance shampoo good for color treated hair?
Yes! All AG shampoos, including the Balance Shampoo are colour safe, sulphate free and vegan.

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