STERLING SILVER Toning Shampoo 10 oz
STERLING SILVER Toning Shampoo 10 oz
STERLING SILVER Toning Shampoo 10 oz
STERLING SILVER Toning Shampoo 10 oz
STERLING SILVER Toning Shampoo 10 oz
STERLING SILVER Toning Shampoo 10 oz
STERLING SILVER Toning Shampoo 10 oz
STERLING SILVER Toning Shampoo 10 oz
STERLING SILVER Toning Shampoo 10 oz
STERLING SILVER Toning Shampoo 10 oz
STERLING SILVER Toning Shampoo 10 oz
STERLING SILVER Toning Shampoo 10 oz
STERLING SILVER Toning Shampoo 10 oz
STERLING SILVER Toning Shampoo 10 oz
STERLING SILVER Toning Shampoo 10 oz
STERLING SILVER Toning Shampoo 10 oz

STERLING SILVER Toning Shampoo 10 oz

  $28.00

Brighten Blonde
Neutralize Brass
Sulfate-Free

Size 10 oz

FREE SHIPPING ON ORDERS $50+

30 day hassle-free returns

Eliminate brassy tones with this vivid, violet shampoo for blonde and silver hair. Massage into wet hair and rinse. Use 1-2 times per week or more for persistent discolouration.

Aqua (Water/Eau), Sodium Lauroyl Sarcosinate, Sodium Cocoyl Alaninate, Cocamidopropyl Betaine, Coco-Glucoside, Coco-Betaine, Sodium Cocoyl Isethionate, Sodium Taurine Cocoyl Methyltaurate, Cocamidopropyl Hydroxysultaine, Laureth-2, PEG/PPG-120/10 Trimethylolpropane Trioleate, Phenoxyethanol, Glycol Distearate, Hydrogenated Castor Oil, Caprylyl Glycol, Parfum (Fragrance), Citric Acid, Polyquaternium-10, Benzyl Alcohol, Sodium Benzoate, Glycerin, Coumarin, Panthenol, Dimethicone PEG-8 Meadowfoamate, Cinnamidopropyltrimonium Chloride, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Benzoic Acid, Sodium PCA, Alcohol, Tris(Tetramethylhydroxypiperidinol) Citrate, Calendula Officinalis Flower Extract, Dianthus Caryophyllus Flower Extract, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Pinus Palustris Leaf Extract, Trifolium Pratense (Clover) Extract, Helianthus Annuus (Sunflower) Extract, Potassium Sorbate, Helianthus Annuus (Sunflower) Seed Extract, 1,2-Hexanediol, Chlorphenesin, Sorbic Acid, CI 60730 (Ext Violet 2), CI 42090 (Blue 1), CI 17200 (Red 33)

REAL BEAUTY BELIEVES IN BETTER  
Formulating high-performance products is our top priority, which is why we’re always implementing advancements in ingredients and adapting to meet regulatory requirements. In doing so, our ingredient lists may vary from time to time. Please refer to the ingredient list on the product for the most accurate information.

Q. Can Sterling Silver shampoo be used daily? If not, how often can it be used?
A. We recommend using Sterling Silver Shampoo 1-2 times per week. More often if needed for persistent discolouration.

Q. Will Sterling Silver shampoo brighten my gray and remove brassy tones?
A. Yes. Silver shampoo eliminates brassy tones with this vivid, violet shampoo for blonde and silver hair. Massage into wet hair and rinse. Use 1-2 times per week or more for persistent discolouration.

Q. Will Sterling Silver shampoo turn my hair purple?
A. When used as directed and not as an overnight leave-on treatment in porous hair, this will not turn hair violet.

Q. What makes AG formulas unique?
A. AG formulas are free of drying sulfates, are 100% vegan and cruelty-free. All our formulas meet or exceed leading “clean” ingredient programs. Great product, cleaner and kinder formulas.

Q: Should refill pouches be shaken before use?
A: We recommend shaking the pouch before refilling as its natural ingredients can occasionally cause separation.

Q: How many bottles can the 1L refill pouch fill?
A: Our refill pouches will fill our aluminum 12oz bottle 2.8 times, our 10oz shampoos 3.2 times and our 8oz conditioners 4.1 times!

Q: What is the shelf life of the 1L refill pouch after it’s been open?
A: 12 months.

Q: How do I extend the life of my bottles to reuse as long as possible?
A: Our bottles can easily be rinsed, dried and used multiple times! 

Q: Are refill pouches recyclable?
A: AG pouches are not currently recyclable due to an inner layer required to protect the stability of AG formulas. However, the caps are recyclable and our pouches use 73% less plastic and take 62% less energy to produce than our previous litre bottles leaving a smaller footprint and generating fewer CO2 emissions.

For full results pair with

STERLING SILVER Toning Conditioner

8 oz

$28.00

Eliminate brassy tones from blonde and silver hair with this...

Overall rating: 4.8688526 / 5 from 61 reviews.

AI Generated Review Summary

STERLING SILVER Toning Shampoo effectively eliminates brassy tones and enhances the appearance of blonde and silver hair, leaving it feeling great, looking beautiful, and smelling pleasant.

Summary topics

  • Hair Feeling: 12%
  • Hair Appearance: 10%
  • Fragrance: 10%

Review topics: [results, quality, feeling, colour, look, hair, container, smells, use, difference, shampoo, conditioner, shine, brassiness, silver].

Review highlights

  • "Not only does it smell nice, but it makes my hair look great."Chantal S.
  • "I AM IN LOVE with this shampoo and conditioner, it smells great and leaves my hair feeling smooth and soft."Sadie S.
  • "The smell is amazing, it’s thick, deep dark purple, and does a great job taking out the brass."Amanda

Reviews

Love!

"Makes my hair feel & look the best!"

Kim S. (5/5)

Yay!

"This product is the only one my husband wants. . . nothing else works as well."

Tina D. (5/5)

The best use for keeping gray and blonde hair from being brassy.

"Love the shampoo and conditioner. I have used it for years."

Douglas P. (5/5)

So Good!

"This shampoo smells so good like coconuts! It keeos my long silver-white hair shiny and true. Highly recommend this product above all others I have tried."

Debra W. (5/5)

Great Product

"I've been using this shampoo for many years, and it has been great. This has worked well to keep my silver hair looking good and not brassy from curling irons."

Mary C. (5/5)

My new favourite

"This shampoo has a lovely coconut, smell much more pleasant than some of those other purple shampoos. It is great for gray or white hair."

Aleisha L. (5/5)

Sterling Silver

"I use the shampoo and conditioner one a week. I love it!!"

Cindy G. (5/5)

Sterling Silver

"Sterling Silver Toning Shampoo does a great job of minimizing brassiness yet leaving hair shining and manageable. Perfect to use once a week."

Gloria V. (5/5)

stirling silver shampoo

"I am very pleased with this product. Having tried a number of 'purple shampoos' , I can say that this one is the very best of the lot. My hair is shiny and bright. The hint of yellow is gone and there are no purple undertones in my hair! I go have arthritis in my hands so the matching conditioner product is difficult for me to squeeze out of the container. I take off the lid and squeeze it out that way. Problem solved. I plan to carry on with this shampoo and conditioner and the other wonderful AG products for curly hair."

Lauris F. (5/5)

My standbys

"AG's Sterling Silver shampoo and conditioner have been my standbys for maintaining my highlights and grey. I've used these products for years - they are light and effectively keep the brassiness at bay without the harshness of other brands."

Lara W. (5/5)

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