SET IT STRAIGHT Argan Straightening Lotion
SET IT STRAIGHT Argan Straightening Lotion
SET IT STRAIGHT Argan Straightening Lotion
SET IT STRAIGHT Argan Straightening Lotion
SET IT STRAIGHT Argan Straightening Lotion
SET IT STRAIGHT Argan Straightening Lotion
SET IT STRAIGHT Argan Straightening Lotion
SET IT STRAIGHT Argan Straightening Lotion

SET IT STRAIGHT Argan Straightening Lotion

  $24.00

Straighten Hair
Calms Frizz
Heat Protection

Size 5 oz

FREE SHIPPING ON ORDERS $50+

30 day hassle-free returns

Keep hair smooth and frizz-free with this argan-infused, humidity-resistant straightening lotion and heat protectant. Apply to clean, damp hair and blow dry.

Aqua (Water/Eau), Hydroxyethylcellulose, Polysorbate 20, PEG-8 Amodimethicone, VP/VA Copolymer, PEG/PPG-18/18 Dimethicone, Phenoxyethanol, Polyquaternium-10, Cetrimonium Chloride, Parfum (Fragrance), PEG-40 Hydrogenated Castor Oil, Ethylhexylglycerin, Panthenol, Linalool, Argania Spinosa (Argan) Kernel Oil, Citric Acid, Tetrasodium Glutamate Diacetate, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Limonene, Disodium Phosphate, Polysorbate 60, Alcohol, Benzyl Alcohol, Tris(Tetramethylhydroxypiperidinol) Citrate, Sodium Phosphate, Melissa Officinalis Leaf Extract, Calendula Officinalis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Prunus Serotina (Wild Cherry) Bark Extract, Humulus Lupulus (Hops) Extract, Cymbopogon Schoenanthus Extract, Urtica Dioica (Nettle) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Salvia Officinalis (Sage) Leaf Extract, Achillea Millefolium Extract, Sodium Benzoate, Potassium Sorbate, Chlorphenesin, Benzoic Acid, Sorbic Acid

REAL BEAUTY BELIEVES IN BETTER  
Formulating high-performance products is our top priority, which is why we’re always implementing advancements in ingredients and adapting to meet regulatory requirements. In doing so, our ingredient lists may vary from time to time. Please refer to the ingredient list on the product for the most accurate information.

Q. Does Set It Straight require heat to smooth my hair?
A. We recommend blow drying with a round brush for best results!

Q. Does Set It Straight offer humidity protection?
A. Yes! Keep your hair smooth and frizz-free with this argan-infused, humidity-resistant straightening lotion.

Q. Does Set it Straight offer heat protection?
A. Yes, Set it Straight has heat protection up to 140°C | 284°F.

Q. What makes AG formulas unique?

A. AG formulas are free of drying sulfates, are 100% vegan and cruelty-free. All our formulas meet or exceed leading “clean” ingredient programs. Great product, cleaner and kinder formulas.

Overall rating: 4.7 / 5 from 30 reviews.

AI Generated Review Summary

Summary topics

Review topics: ["hair","feeling","effects","smells","look","gel"].

Review highlights

Reviews

Love the results

"Recommended by my hairdresser. Highly recommend, helped me control my hair into a smooth look."

Lisa R. (5/5)

The best in protection and cream!

"Been using this for almost 3 years and i would say this is the best straightening cream I’ve used!"

Michelle E. (5/5)

Actually works!!

"So glad I gave this a try because it really does help make my hair straight when blow drying it. For reference I have wavy hairs and when I blow dry it it becomes puffy and frizzy"

Gabrielle G. (5/5)

It’s okay

"Not sure I would buy this again. It’s just okay. At least it doesn’t make my hair crunchy or straw-like."

Ruth R. (4/5)

Straight and friz free

"I have used this now a few times and each time it has name my hair friz free and sleek . Love it."

Susan B. (5/5)

Great product for my straight hair

"⭐⭐⭐⭐⭐✔💙"

Rosalia R. (5/5)

The only product to stand up in humid conditions

"I have very frizzy and damaged hair due to age, plus coloring and straightening chemicals. My goal is to strengthen my hair by reducing use of chemicals, but I also want to control the frizz. After trying some silk press methods and products like WoW, that immediately revert back to a puffy mess in humidity, I felt I was in a losing battle to control frizz. That is until I tried Set It Straight. I still subscribe to silk press methods to strengthen my hair, but the only product that doesn’t crumble in hot humid weather is Set It Straight by AG. It’s the best and only hair product by far that tames frizzy hair and stands up to humidity."

Karen (5/5)

Set It Straight

"Wonderful product for my straight fine hair, it helps keep it from getting stringy through out the day and easy to commit no knots. (Only fine haired peeps would understand)"

Nola R. (5/5)

Great on curly hair Type 3B/C

"I swear by this product for my very curly hair! The gel does not leave a hard cast and it gives a lot of moisture to my curls, but I do put a hard cast gel on top else it becomes frizzy!"

Alex (5/5)

Love this

"My hair dresser uses and now I buy for home makes my kinky coily gray much smoother"

Barbara K. (5/5)

Q&A

How long does the straightening last? Can I use this on color treated hair? Can I sit under the hair dryer instead of blow dry? Cn I use if I had a relaxer.
Great questions! The Set It Straight can be used on colour treated hair and for best results should be applied to damp hair. Using a blow dryer, use a slight pull with your brush to encourage a straight result. This is intended to last the day but can remain for an additional day depending on hair type and weather exposure.
Does this product straighten curly hair?
When Set it Straight is applied to clean, damp hair and blown out using a round brush or smoothing brush it will leave hair, smooth and frizz-free.
What temperature does this protect up to?
Great question! The thermal protection provided in the AG Set It Straight is up to 140°C / 284°F.
How much do you apply to hair
Depending on the length of your hair we would recommend a quarter size for mid length hair to a loonie for longer hair.
How much do you apply to hair
Great question - It depends on your hair texture, density and length. A little goes a long way so we recommend applying a small amount to begin and adding as needed. Apply to clean, damp hair and blow dry.

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