VITA C Strengthening Shampoo
VITA C Strengthening Shampoo
VITA C Strengthening Shampoo
VITA C Strengthening Shampoo
VITA C Strengthening Shampoo
VITA C Strengthening Shampoo
VITA C Strengthening Shampoo
VITA C Strengthening Shampoo
VITA C Strengthening Shampoo
VITA C Strengthening Shampoo
VITA C Strengthening Shampoo
VITA C Strengthening Shampoo

VITA C Strengthening Shampoo

  $28.00

Moisturize
Strengthen
Sulfate-free

Size 10 oz

FREE SHIPPING ON ORDERS $50+

30 day hassle-free returns

Gently cleanse, strengthen hair and lock in moisture. This sulfate-free shampoo contains vitamin C and plant-based squalane. Massage into wet hair and rinse.

Aqua (Water/Eau), Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Glycol Distearate, Disodium Laureth Sulfosuccinate, Coco-Betaine, Sodium Cocoyl Isethionate, PEG/PPG-120/10 Trimethylolpropane Trioleate, Laureth-2, PEG-4 Rapeseedamide, Parfum (Fragrance), Dimethicone PG-Diethylmonium Chloride, Acrylates/Steareth-20 Methacrylate Crosspolymer, PEG-8 Amodimethicone, Sodium Lauryl Sulfoacetate, Phenoxyethanol, Polyquaternium-70, Propanediol, Limonene, Caprylyl Glycol, Dipropylene Glycol, Squalane, Disodium EDTA, Polyquaternium-10, Sodium Hydroxide, Sodium Benzoate, Palmitic Acid, Tetrahexyldecyl Ascorbate, Sodium PCA, Panthenol, Stearic Acid, Menthol, Benzoic Acid, Hydrolyzed Vegetable Protein, Glycerin, Alcohol, Tris(Tetramethylhydroxypiperidinol) Citrate, Octadecyl Di-t-Butyl-4-Hydroxyhydrocinnamate, Myristic Acid, Acacia Seyal Gum Extract, Citric Acid, Potassium Sorbate

REAL BEAUTY BELIEVES IN BETTER  
Formulating high-performance products is our top priority, which is why we’re always implementing advancements in ingredients and adapting to meet regulatory requirements. In doing so, our ingredient lists may vary from time to time. Please refer to the ingredient list on the product for the most accurate information.

Q. Does Vita C shampoo contain keratin?
A. No, Vita C Shampoo does not contain keratin.

Q. Can I use Vita C shampoo on keratin treated hair?
A. Vita C shampoo is free from drying sulfates and is safe to use on keratin treated hair.

Q. What makes AG formulas unique?

A. AG formulas are free of drying sulfates, are 100% vegan and cruelty-free. All our formulas meet or exceed leading “clean” ingredient programs. Great product, cleaner and kinder formulas.

Q: Should refill pouches be shaken before use?
A: We recommend shaking the pouch before refilling as its natural ingredients can occasionally cause separation.

Q: How many bottles can the 1L refill pouch fill?
A: Our refill pouches will fill our aluminum 12oz bottle 2.8 times, our 10oz shampoos 3.2 times and our 8oz conditioners 4.1 times!

Q: What is the shelf life of the 1L refill pouch after it’s been open?
A: 12 months.

Q: How do I extend the life of my bottles to reuse as long as possible?
A: Our bottles can easily be rinsed, dried and used multiple times! 

Q: Are refill pouches recyclable?
A: AG pouches are not currently recyclable due to an inner layer required to protect the stability of AG formulas. However, the caps are recyclable and our pouches use 73% less plastic and take 62% less energy to produce than our previous litre bottles leaving a smaller footprint and generating fewer CO2 emissions.

For full results pair with

VITA C Strengthening Conditioner

8 oz

$28.00

Add strength, shine and lock in moisture. This nourishing, vegan...

Overall rating: 4.75 / 5 from 48 reviews.

AI Generated Review Summary

VITA C Strengthening Shampoo effectively cleanses and strengthens hair, leaving it feeling clean, nourished, and softer. Customers appreciate its great smell and the added benefits of vitamin C and plant-based squalane.

Summary topics

  • Hair Feeling: 23%
  • Hair Softness and Shine: 50%
  • Product Smell: 34%

Review topics: ["hair","scalp","feeling","smells","cleans","difference","shampoo","conditioner"].

Review highlights

  • "Great shampoo, hair feels healthy and clean"Elaine S.
  • "My hair is feeling soft and healthy again."Kelly J.
  • "My hair is shiny, my scalp is no longer itchy, and it smells great when you’re washing!"Carly

Reviews

Works well with fine hair

"This product is great and works well for my fine straight hair."

Angela m. (5/5)

Shampoo

"I notice i has less hair falling out since i used this shampoo"

Jasmine R. (5/5)

New favourite

"AG Vita C Shampoo leaves my hair feeling clean, light, and super shiny. The vitamin C makes a real difference—my hair looks healthier and more refreshed after every wash. Love the fresh scent and how soft it leaves my hair. Highly recommend!"

Alexina W. (5/5)

Excellent shampoo and conditioner

"One of the best I’ve tried in a long time for my fine, color treated hair! I also love how it smells :)"

Krista B. (5/5)

Cleans and nourishes

"I love this shampoo. It's great for everyday use without drying out hair, and not leaving an oily residue. Love it!"

Erin S. (5/5)

Love the Vita C Shampoo

"The scent of this shampoo is heavenly. A wonderful lemongrass vanilla type vibe. My hair feels soft yet elastic. I love all the AG products I've tried but this might be my favorite"

Kyle B. (5/5)

Vita C strengthening shampoo

"This is a great shampoo that smells good and does the job. It took me a few uses to realize that it’s extra concentrated so a little goes a long way when using enough water."

Michelle H. (5/5)

Seeing good results

"Been using the Vitamin C shampoo and conditioner for almost 3 weeks. Starting to see and feel the difference. Hair is softer and shinier. I also use the hair mask 2x a week. Seeing and feeling a definite improvement with my hair texture."

Loretta M. (4/5)

Improved my brittle hair

"After using so many products and treatments to help my brittle, chemically treated hair, I have finally found something that works! This magic in a bottle combined with the VITA C Conditioner has, after about a week of use, made my hair softer and stronger without weighting it down. I now shed LESS than my cat."

Kimberly B. (5/5)

Love this product

"Third time purchasing this product and I’m impressed everytime!"

Brittney K. (5/5)

Q&A

Has the Vita C Strengthening shampoo replaced the Refuel Keratin Repair shampoo?
Yes, that is correct. Vita-C is a plant-based squalane, vegetable protein (a vegan keratin) and plant-based collagen formula. Restoring moisture, improving elasticity, manageability and strength to the the hair, while bonding and repairing the hair from future damage.
What is the scent of this product?
Vita C shampoo has fresh, citrus and earthy tones with Lemongrass and Mint.
Is this safe for color-treated hair?
Yes, Vita C is colour safe. All of our products are safe to use on colour treated hair as we do not use Sodium Chloride in our formulas.

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